Sunday

100 years of Nivea!

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Nivea creme goes back to 1911...
and it brings back good childhood
memories of sun and trips to the beach.
I remember that people often bought
Nivea when they went for a one-day -
shopping-trip to Germany - as a lot
of Danes do. To me Nivea is still 'the
smell of Germany'...funny, isn't it?!

Those childhood memories...


1950s ad
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The Nivea tin for the last 1oo years...
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Protects us..in snow and sun ...
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Beiersdorf, the company that owns Nivea, was
acquired by Dr. Oscar Troplowitz from the founder,
Paul C. Beiersdorf, in 1890
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The blue tin...in many versions...
The colours white and blue were chosen to resonate with
a healthy, vibrant, active lifestyle and the blue tin with
the white logo premiered in 1925
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See more Nivea ads...and purchase as posters here


'Against Dry skin', 1950s
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A Swedish ad - 'In the Summer Sun', 1950s
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The first Nivea creme in 1911
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4 comments:

Margit Ammentorp said...

Det får mig til at huske min barndom. Man kunne få nogle bittesmå dåser med nivea creme, det var meget meget stort at have sådan een, det var et statussymbol.

Aputsiaq said...

Jeg kan godt huske at der var nogle meget små æsker! Sjovt, hvad der tæller for børn...hvem ville tænke det? Creme!

Marcus said...

Until I've used both of cream, a holy medicine to the skin. Anything and wore my sisters peacefully.

Aputsiaq said...

I think Nivear has been a part of many peoples lives, I seems!