Cigarette trade cards

Queenie Vassar (1870-1960) Scottish-born stage
and motion picture actress of the 1930s and 1940s
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During the late 1800s, tobacco companies used trade cards to
advertise their products, as well as for the practical purpose of
stiffening the box. The cards were a powerful advertising method,
combining brand marketing with popular, collectible images. They
featured such appealing subjects as theatrical and sports stars
and wildlife. Much like later bubble gum cards, cigarette cards
were meant to be collected and were attractively printed
as photographs or by the chromolithograpic process,
which used a separate limestone plate for each color
Wisconsin Historical Images

The Invisble Cloak, 1936-38

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